They’re the big topics on every event marketer’s lips – you guessed it - MarTech and AI…

This interactive session kicks off with a live poll, inviting attendees to vote on their biggest obstacles—whether it’s audience targeting, re-engaging past attendees, or proving ROI. The top challenges will set the stage for some focused discussion.

Attendees will discuss current hurdles, dream up ideal solutions, and explore how AI and MarTech can streamline their strategies and workflows. We’ll then wrap up with practical tips for gaining organisational buy-in and actionable insights attendees can take back to their teams, ensuring they’re equipped to tackle their toughest challenges head-on.