2024 in review: How event marketers adapted and thrived
07 Feb 2025
Marketing
When you work in event marketing, challenges are inevitable...but so are the opportunities to adapt and thrive.
This session explores case studies of obstacles faced in 2024, from shifting privacy laws requiring re-engagement campaigns to unexpected competition drawing away audiences. Learn how marketers turned setbacks into success stories with innovative strategies and gain insight into action plans for tackling 2025 objectives, including engaging the next generation of event-goers.
You'll walk away inspired and equipped with actionable ideas to navigate challenges and future-proof your marketing efforts.
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