Programmes

The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs.

Ever wondered what it takes to join the ranks of serial industry award-winners?

Join us as past winners reveal the secrets behind their trophy-worthy campaigns, sharing the ingredients that captivate audiences and leave a lasting impact. Discover the key elements that set their campaigns apart and learn how to leverage your own unique skills to gain a competitive edge.

Let’s face it—data often gets a bad rep for being a bit “dull”, but it’s actually the secret sauce behind successful marketing.

In this session, you’ll learn how to transform data into a true powerhouse for your campaigns. We’ll cover how to create sharp customer segments using simple tools like Recency, Frequency, and Monetary (RFM) scores, personas, and behaviours to make sure your messaging lands just right. Plus, discover the best channels to reach your audience, smart re-engagement tactics to keep them coming back, and key metrics like open and click-through rates (CTR) to refine your strategy.

You’re more vital to the sales journey than you think.

Join this inspiring session, led by a marketing pro and sales pro with great synergy, to see how marketing powers every stage of sales success. Learn how to turn leads into real connections, balance automation with personal touch, and bring fresh value to rebooking and sponsorship campaigns. Walk away with impactful insights on using your time and budget wisely, setting realistic conversion goals, and discovering just how central your role is in driving results.

This is your chance to experience the energy of a united sales and marketing team—don’t miss it!

Ever find yourself tapping your feet and smiling at an IMEX video? In this session, we’ll get the inside scoop from the team behind their memorable, feel-good campaigns that light up social feeds.

You’ll learn how to create video content that captures attention, grows your following, and resonates with your audience. We’ll also look at smart strategies for riding trends without losing your brand’s unique voice, plus the essential KPIs to track for real ROI and social success.

Argh, the event is just around the corner, and things aren’t quite where they should be. Sound familiar?

In this session, we’ll dive into real-world stories of the unexpected challenges marketers face when the pressure is on. You’ll hear first-hand accounts of last-minute issues—like registration mishaps—and the creative solutions that saved the day. Walk away with practical tips and tricks for handling those event-time hurdles, so you’re ready for anything that comes your way.

Ready to connect with fellow marketers and tackle the real challenges together?

This interactive roundtable session is all about getting into the topics that matter most to you.

It’s your chance to share insights, swap ideas, and get answers to those burning questions. You’ll walk away with new tools, strategies and ideas, and a few new marketing friends to keep you inspired long after the session ends.

The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs.

This session will explore how operations and sales can build stronger collaboration for seamless event execution and revenue growth. In this session, we’ll discuss insights into the critical points in the sales timeline where ops can make a difference, ways to overcome obstacles from stakeholders, and how ops can add value through sponsorships and package support. Hear lightbulb moments from sales leaders about the true impact of ops, what they wish they’d known sooner, and discover actionable strategies to strengthen client relationships and drive shared success.

This session dives into the key areas where ops and marketing overlap, exploring the missing links for stronger collaboration, and discusses the impact of factors like floor plans on the visitor journey. We’ll tackle questions around responsibilities—from registration to on-site flow—and share insights on how working together can create a smoother, more engaging experience for every visitor.

This session will help you discover what makes a successful partnership between ops and venue teams. It will cover the role of eGuides—whether they provide clarity or add complexity—and discuss the unique challenges of executing events abroad. Join us to explore strategies for fostering collaboration and achieving consistency for seamless event delivery.

This session delves into the top frustrations facing the contracting community and the essential information they need from ops teams for smoother collaboration. We’ll explore ways to work together more effectively to enhance show quality and improve service to exhibitors and clients. Join us to uncover actionable insights for creating a more cohesive, productive partnership between teams to deliver outstanding events.

During this interactive wrap-up session, you will share your key learnings from the day including the top 5 things you will take away and implement in your organisations to improve collaboration betwe ...

The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs.

A deep dive into today’s complex buying processes. Hear directly from a buyer panel about what has changed, their biggest challenges, and what sales teams can do differently to make it easier for buyers to choose.

Uncover the four core areas that high-performing sales leaders focus on to drive exceptional results in the events industry. Learn best practices and create a tailored action plan to elevate your team’s performance.

Learn how to harness AI tools to streamline sales efforts, enhance personalisation, and save valuable time. This session provides practical, advanced tips for using AI effectively to drive faster revenue growth.

This session addresses one of the biggest challenges in event sales: buyer indecision and ghosting. Gain tools and techniques to handle hesitation, re-engage silent prospects, and keep deals moving forward.

Learn how to fully leverage LinkedIn to drive new leads, build trust quickly, and stand out from the competition. This session provides a step-by-step guide to optimising your profile and using social selling effectively.