"Collaborate to innovate" is the AEO Forums 2025 theme and captures the energy and ambition of the events industry as we know it. With momentum high, now is the perfect time to explore fresh ideas and embrace new ways of working that will drive sustainable growth. By coming together, we can ignite innovation that prepares us to flourish, no matter what the future holds. Together is better.
Collaborate to innovate
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Registration -
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The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs. -
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Refreshments and networking breakSponsored by ASP -
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Ever wondered what it takes to join the ranks of serial industry award-winners?
Join us as past winners reveal the secrets behind their trophy-worthy campaigns, sharing the ingredients that captivate audiences and leave a lasting impact. Discover the key elements that set their campaigns apart and learn how to leverage your own unique skills to gain a competitive edge.
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LunchRe-energise with some lunch and network with your peers -
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Let’s face it—data often gets a bad rep for being a bit “dull”, but it’s actually the secret sauce behind successful marketing.
In this session, you’ll learn how to transform data into a true powerhouse for your campaigns. We’ll cover how to create sharp customer segments using simple tools like Recency, Frequency, and Monetary (RFM) scores, personas, and behaviours to make sure your messaging lands just right. Plus, discover the best channels to reach your audience, smart re-engagement tactics to keep them coming back, and key metrics like open and click-through rates (CTR) to refine your strategy.
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You’re more vital to the sales journey than you think.
Join this inspiring session, led by a marketing pro and sales pro with great synergy, to see how marketing powers every stage of sales success. Learn how to turn leads into real connections, balance automation with personal touch, and bring fresh value to rebooking and sponsorship campaigns. Walk away with impactful insights on using your time and budget wisely, setting realistic conversion goals, and discovering just how central your role is in driving results.
This is your chance to experience the energy of a united sales and marketing team—don’t miss it!
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Afternoon refreshment break -
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Ever find yourself tapping your feet and smiling at an IMEX video? In this session, we’ll get the inside scoop from the team behind their memorable, feel-good campaigns that light up social feeds.
You’ll learn how to create video content that captures attention, grows your following, and resonates with your audience. We’ll also look at smart strategies for riding trends without losing your brand’s unique voice, plus the essential KPIs to track for real ROI and social success.
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When you work in event marketing, challenges are inevitable...but so are the opportunities to adapt and thrive.
This session explores case studies of obstacles faced in 2024, from shifting privacy laws requiring re-engagement campaigns to unexpected competition drawing away audiences. Learn how marketers turned setbacks into success stories with innovative strategies and gain insight into action plans for tackling 2025 objectives, including engaging the next generation of event-goers.
You'll walk away inspired and equipped with actionable ideas to navigate challenges and future-proof your marketing efforts.
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Networking drinksJoin us at the Skinny Kitchen for post event networking drinks
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Registration -
- Ops
- Marketing
- Sales
The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs. -
- Ops
- Marketing
- Sales
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- Ops
- Marketing
- Sales
Refreshments and networking breakSponsored by ASP -
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The world is changing at an ever-increasing pace, but the decisions we make and the behaviours that we display are based on models of “reality” which are based on our understanding of the outdated patterns from the past. Different individuals, departments, organisational cultures have different patterns that define their localised reality. We MUST find ways of challenging these patterns, to free up our thinking, to generate fresh and novel (i.e. creative) ideas that then feed innovation.
This workshop will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of Breakthrough Thinking, to generate ideas that are both novel and useful.
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This session will explore how operations and sales can build stronger collaboration for seamless event execution and revenue growth. In this session, we’ll discuss insights into the critical points in the sales timeline where ops can make a difference, ways to overcome obstacles from stakeholders, and how ops can add value through sponsorships and package support. Hear lightbulb moments from sales leaders about the true impact of ops, what they wish they’d known sooner, and discover actionable strategies to strengthen client relationships and drive shared success.
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LunchRe-energise with some lunch and network with your peers -
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This session dives into the key areas where ops and marketing overlap, exploring the missing links for stronger collaboration, and discusses the impact of factors like floor plans on the visitor journey. We’ll tackle questions around responsibilities—from registration to on-site flow—and share insights on how working together can create a smoother, more engaging experience for every visitor.
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This session will help you discover what makes a successful partnership between ops and venue teams. It will cover the role of eGuides—whether they provide clarity or add complexity—and discuss the unique challenges of executing events abroad. Join us to explore strategies for fostering collaboration and achieving consistency for seamless event delivery.
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This session delves into the top frustrations facing the contracting community and the essential information they need from ops teams for smoother collaboration. We’ll explore ways to work together more effectively to enhance show quality and improve service to exhibitors and clients. Join us to uncover actionable insights for creating a more cohesive, productive partnership between teams to deliver outstanding events.
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Afternoon refreshment break -
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During this interactive wrap-up session, you will share your key learnings from the day including the top 5 things you will take away and implement in your organisations to improve collaboration between stakeholder groups. -
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Networking drinksJoin us at the Skinny Kitchen for post event networking drinks
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Registration -
- Ops
- Marketing
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The CEO of AEO will go through some housekeeping, set the tone for the day and introduce the stream chairs. -
- Ops
- Marketing
- Sales
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- Ops
- Marketing
- Sales
Refreshments and networking breakSponsored by ASP -
- Sales
A deep dive into today’s complex buying processes. Hear directly from a buyer panel about what has changed, their biggest challenges, and what sales teams can do differently to make it easier for buyers to choose.
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Uncover the four core areas that high-performing sales leaders focus on to drive exceptional results in the events industry. Learn best practices and create a tailored action plan to elevate your team’s performance. -
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LunchRe-energise with some lunch and network with your peers -
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Learn how to harness AI tools to streamline sales efforts, enhance personalisation, and save valuable time. This session provides practical, advanced tips for using AI effectively to drive faster revenue growth.
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This session addresses one of the biggest challenges in event sales: buyer indecision and ghosting. Gain tools and techniques to handle hesitation, re-engage silent prospects, and keep deals moving forward. -
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Afternoon refreshment break -
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Learn how to fully leverage LinkedIn to drive new leads, build trust quickly, and stand out from the competition. This session provides a step-by-step guide to optimising your profile and using social selling effectively. -
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Networking drinksJoin us at the Skinny Kitchen for post event networking drinks
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Sponsored by Flume Sales Training
Programme subject to change
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